Merréh opens its first boutique store, a beauty ritual inspired by wine and the science of longevity

Sofia, 14 October 2025Beauty now has a new address.
The luxury cosmetics brandMerreh, inspired by French aesthetics and wine culture, found itsfirst independent boutiqueinSerdika Center, Sofia— a space that turns daily skin care into an exquisite ritual.

Created asboutique laboratory for conscious beauty, the new Merréh store unites in itselfscience and nature. Its design brings a sense of purity, harmony and subtle elegance — the same values that are behind the brand's philosophy.

In the boutique, customers can findthe complete product line of Merréh— from nourishing serums to luxury masks and scrubs developed in collaboration with international laboratories. The formulas are based onextracts of red and white grapes, resveratrol and collagen— powerful antioxidants that fight aging and restore the skin's natural glow.

“For us, this boutique is not just a place for shopping, but an experience — a meeting between the art of wine, the science of youth and the philosophy of beauty in balance,” they shared.Tsvetelina and Mihaela Nikolovi, co-founders of Merréh.

“We believe that true care begins with respect for nature and attention to every detail.”

Visitors can create their ownpersonal care ritual, to try textures, to immerse themselves in aromas reminiscent of wine vines, and to discoverlimited collections, includingscented candles and diffusersthat turn the home into a place of tranquility and enjoyment.

Among the most preferred products of the brand are:

• Red Grape Body Scrub— rich in antioxidants, stimulates microcirculation and leaves the skin velvety soft

• White Grape Collagen Mask— intensive care for instantly firm and nourished skin

• Red Grape Body Lotion— with a silky texture and a fine wine aroma that lingers delicately throughout the day

All Merréh products arefree of parabens and sulfates, containmore than 90% natural ingredientsand their packaging isrecyclable and sustainableThinking about nature and the future.

The boutique inSerdica CenterisThe first stepfrom a larger vision of growth — the brand is planning a series ofritual spacesin which beauty will be experienced as an art form.

About Merréh

Merrehis a premium cosmetic brand created bysisters Tsvetelina and Mihaela Nikolovi.
Inspired bywine culture and the science of longevity, the brand brings together natural grape extracts, innovative formulas and sustainable design.
Her goal is simple but powerful — to turn skin care intodaily ritual of conscious beauty.

🔗 More at:www.merreh.com